In 1999, a book called "The Age of Spiritual Machines," written by The futurist Ray Kurzweil, was published.

In the future he is looking forward to, "the computing technology of humans and their creations will be able to solve age-old problems...

And will be able to change the nature of death."

Kurzweil is now an executive at Google (GuGe).

In 2013, Larry page, one of the founders of Google, founded Calico, a start-up that USES advanced technology to make people "live longer and healthier".

Some people have bigger goals.

Research Strategies for Engineered Negligible Senescence, co-founder of Aubrey DE Grey, Aubrey DE Grey that aging is an engineering problem.

He argues that technological advances will eventually allow humans to achieve what he calls "extended escape velocity".

As for kurzweil, earlier this year, he announced that he was "the 2045 determined to achieve" singularity "of time, then we will be with us to create intelligent combination, let our real wisdom enhanced 1 billion times".

In this "hyper-humanist" vision, once we become "spiritual machines", we can live forever.

Although "death denial" is a buzzword in silicon valley, it's not new.

Instead, it's one of the most successful products ever designed and has been in the market for thousands of years.

Because humans are the only animals that have developed a clear and conscious understanding of their own limitations, humans have a strong and persistent demand for this particular psychological trick.

Unfortunately, it's not just the Chinese who invented the thing that made America less competitive.

Empirical evidence and rational argument points to a simple, sobering fact that all of us will eventually be permanently disappear, sooner or later, or more handsome or not so natural and unrestrained, or more painful or not so suffering.

It's hard for us to be honest with this fact.

Mankind is faced with the problem of any creature before human are not met, the human cognitive model explicitly tell the user itself, all people will die, and thus created a dangerous form of self-awareness, a deep wound a matter of life and death.

My inner feelings tell me that some things never happen, and rational thinking tells me that the ultimate accident is inevitable.

Religion is an early adaptation to this neurological deficit.

So it's a lucrative business to help and incite human self-deception in a creative and complicated way.

The most primitive form, which has been represented by organized religions for many centuries, denies that the point of death is simple and outright denial.

The good news, from a religious point of view, is that everything is not true, the dead will be resurrected.

There is an omnipresent god who loves you and accepts you.

If you accept god's acceptance of yourself, you will eventually be able to cope with the security of your childhood in a strange and hostile world.

The doctrine of alternative facts is varied.

There are different levels of complexity in organized self-deception.

For example, buddhists may think that she doesn't even want to be born again, and her top goal is to get rid of the cycle of death and rebirth.

Unfortunately, something in your body won't die if you don't get into the world of bliss.

Other denials of death include linking your self-esteem to the tribe or country you belong to.

You can gain a sense of self-worth by becoming a good communist, a devout Catholic, or a triumphant secular humanist.

What you need is a set of values that you can adhere to and a group of people who are promoting each other.

There are those who seek to make a truly lasting contribution to science, philosophy, or culture, and strive for a symbolic immortality.

For example, write a book that's still been read for hundreds of years after your death, or create a music or a piece of art that will still be celebrated by thousands of people long after your body has been extinguished.

Silicon valley's tech evangelism and hyper-humanism are just the latest in a cultural evolution of self-deception.

They bring a new, supernatural placebo to the existence of palliative care.

Will we bring ourselves into the virtual reality?

Perhaps a well-meaning super-intelligence can help us get rid of all the pain?

Is it true that the technological singularity theory claims that immortality is closer than we think?

It is easy to dismiss scientific inspired notions of immortality as nonsense, but we should not underestimate the power of superhumanitarianism to prove that we subconsciously need hallucinations.

This is not only a new religion without god and church, but also a marketing strategy to promote new technologies.

Science and technology evangelism is a new kind of cross-promotion and brand combination. The real purpose is to penetrate into the digital market more deeply and effectively through the negative death of the same packaging.

The writer is a researcher at the Gutenberg Research College at Johannes Gutenberg University in mainz, Germany